
Communications & Outreach
Communications & Outreach
The Communications and Outreach Department is responsible for enhancing, developing and promoting the Schaumburg brand across multiple platforms; accomplished through web programming, multimedia development, public relations, media outreach, social media management, graphic design, and print production.
The purpose of the department is to effectively share information about Schaumburg’s programs, projects, services and events with residents, businesses, visitors, community organizations and other stakeholders in order to promote an understanding of the village’s goals and operations. In addition, the Communications and Outreach Department provides expertise and production resources to assist all village departments, including the Mayor’s Office and Village Trustees, in achieving their communication goals.
The department serves as a main point of contact for media inquiries. In an emergency, the Communications and Outreach Department works closely with public safety information officers to disseminate and coordinate vital information to ensure public safety.
Additionally, the department assists with the coordination and implementation of marketing and outreach initiatives aimed at fostering civic pride, promoting positive experiences in the village, and increasing community engagement.
Mission Statement
To be a driving force in effectively and accurately communicating information about the village, promoting transparency, and inviting the public to engage in the governing process so people who live, work, and play in Schaumburg better understand, appreciate, and benefit from the work the village does.
Communication & Outreach

Allison Albrecht
Director
Responsibilities
Strategic marketing & communications for all departments
Advertising
Community engagement
Media relations & crisis management
News releases
Brand standards & logo management
Publications like the Cracker Barrel
E-Newsletters like the Progress Report
Social media
Special events